JetBlue
Happy Jetting
JetBlue Happyjetting.com
While other airlines fly, only JetBlue jets. Happyjetting.com provided an even more immersive adventure into jetting with plenty of jet-like activities, including a quiz that would determine whether a user is a flyer or a jetter, a timeline on the rise of jetting (and decline of flying), a jet simulator and a way for users to create their own jet class, a group of friends who would be entered to win free flights. The site was a success. Millions of people spend an average of nine minutes on the site as opposed to the usual fifty-five seconds.
Terminal 5
In 2008, JetBlue launched Terminal 5 at JFK. A state-of-the-art jet port that made waiting around for your airplane a brighter, friendlier, tastier and overall fun-ner experience. And to spread the word we created a series of print ads that would run as posters, on phone kiosks and in subway cars to let everyone know jetting had arrived at JFK.
