Campaign Edge
Universal Street Games
Toyota
Working with our client ADK in Tokyo we undertook the challenge of creating a major worldwide youth-focused brand campaign for Toyota Global.
The campaign, Universal Street Games, was a global competition for the world’s best street sport, dance, and music performers. Entrants were asked to enter videos to a purpose-built campaign site where the world can vote to send the performers to perform live at the Summer X Games in the USA.
No One Deserve A Serve
SDA
Over 85% of all retail and fast food staff are abused on the job – a percentage that is not only alarmingly high but completely unacceptable. With the SDA (the retail and fast-food workers’ union) we set out to increase awareness of this fact and encourage customers to stop, reflect, and change their behaviour towards retail and fast food staff.
Leading up to Christmas, one of the busiest retail periods of the year, we released a series of online videos and television ads reminding customers to keep their cool and check themselves when they check out.
