Luvs
Drop a Dooty
Heavy Dooty Blowout
Luvs created a platform on Facebook giving fans the chance to interact with a branded installation inside Mall of America. A live webcam broadcast the excitement to Luvs’ Facebook page where fans could watch as their clicks made an enormous baby “Drop a Dooty” which caused his diaper to fill up. But it wasn’t all fun and games; with each click, Luvs donated one diaper to charity. So as user interaction made the diaper in the mall grow – it also made Luvs’ donation to charity grow – giving fans reasons to come back day after day and “do their dooty.
